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We previously told our readers about Hilary Duff’s new collaboration with DKNY, to be called “Femme for DKNY”. Now an image of the first advertisement for the line has leaked, above.

Recently Duff did an interview with Nylon magazine wherein she talked about her new line a bit:

Nylon: Your line for DKNY, Femme, comes out this fall. What can we expect?

Duff: We did two pairs of jeans this season–it’s kind of a selfish line, because it’s skinny jeans, which look the best on me. One thing I wanted was multiple-size belt loops, because sometimes I want to wear a skinny little belt wrapped around a million times, or sometimes I want to wear a really fat one that won’t ever stay in place, slung low. So it just has a lot of options. There’s other stuff, too, like little shrunken leather jackets. I wanted the stuff to be smart.

Nylon: What was your inspiration for the line?

Duff: Just normal girls. I’ll be walking down the street and think, oh she looks cute! Especially being in New York is nice, because everyone has such unique styles. And it’s not people who have a ton of money or have a huge closet, but it’s people wearing what they love and having a unique way of putting it together. That inspired me.

The line will also include sweater tunics with removable cowl scarves, tees with detachable and printed necklaces. It will hit stores within a few months. We can’t wait to see the jeans – I think adjustable belt loops is a great idea!