Hudson Jeans is getting a new look. The LA based denim brand (don’t let their Union Jack logo throw you off!) recently gained a $30 million investment, and plans to expand and possibly launch a retail concept soon. In addition to all this, the brand is set to kick off a new ad campaign featuring Georgia May Jagger, daughter of Mick Jagger and Jerry Hall. According to WWD.com, the campaign images feature Jagger wearing denim cutoffs and lounging on a Union Jack pillow and posing in ripped, bleached jeans against a background of a disheveled apartment. Hudson is planning to ad more new washes to their collection, including some ripped and destroyed styles, as well as adding to their men’s line. The brand hopes this rocking new campaign will help take them to the next level.