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J. Crew which has 74 factory stores in the U.S. is launching Madewell ’37’s denim capsule collection with a single pair of “skinny skinny” jeans available in five washes from black, plume, acid wash, dark ash and a bleached out black on grey. The 37’s detail-free denim is price point friendly at $59.50 with the tagline of “Cool jeans. Great price. We’ve got your back”. Madewell is targeting marketing through word of mouth and utilizing facebook and twitter to bring the brand to the masses. Follow Denimology on twitter here.

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