Iconic American denim brand Wrangler Western Wear announced the launch of a new jean collection called Wrangler Retro Jeans. The line of jeans will be backed by popular country rock entertainer, Jason Aldean. Jason Aldean is one of the hottest new stars in country rock! He was the ACM top new Male Vocalist in 2006, headlined the 2008 CMT tour and topped the country Billboard charts in 2009 with his song, “She’s Country.”
Aldean’s campaign slogan states, “A New Style of Jean for a New Breed of Cowboy”.