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Wieden + Kennedy Portland has launched a new campaign for Levi’s, titled Go Forth. It’s focus is on Levi’s heritage as the essential American denim brand. Levi’s, according to reports, is trying to inject some of the sexiness previously associated with the company back into its new campaign. I like the “you can do anything you set your mind to” feel of this ad campaign. We need a little of that encouragement in these times!

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