Mastercard’s Summer 2009 Sweepstakes features pop-culture icons John Wayne, Marlon Brando, Marilyn Monroe, Carlos Santana and my favorite The Ramones in a 30 second spot all wearing denim. Nine grand-prize winners, one per week, will receive a pair of jeans ($200 gift card to purchase your own favorite pair) and a five-day/four-night trip for themselves and three guests to a destination of their choice. The credit card company felt the contest “makes sense because in tough times, rather than focus on luxury items, MasterCard wishes to align marketing with the way consumers are thinking”. Enter the contest and see the video online it too is priceless with “Jean Genie” by David Bowie playing you can’t go wrong.