When I think of Juicy Couture, I think of my comfy velour tracksuit (although I probably wouldn’t wear it out anywhere beside the gym these days) and terrycloth beach cover up dresses. Beloved by many, perhaps the brand was starting to be a little past its prime. In an effort to attract a more sophisticated customer, Juicy Couture has released their new “Bird” line. The chic line is a bit more urban, featuring instead of pinks, oranges and greens in their pieces, a more streetwise palette of neutrals. The collection features two pairs of jeans, the Slouchy Slim and the Mid-Rise skinny. The line will be sold at Bergdorf Goodman and at select Juicy Couture stores.