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When I’m in a mall (which isn’t often enclosed shopping structures sort of freak me out) I pass by Express stores and never venture in. Not to be a designer denim snob, I just don’t feel like the stores are catering to my sensibility. I have to say, I stopped and took notice with their latest ad campaign for Fall 2009. Whether or not the clothes hold up to the photographs, I’ll have to see next time I’m at a mall, but I will give them praise for marketing this collection very well.

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