On September 10th, for 19 days and 69 hours, a new Gap1969 pop up store will open in London. The three-floor store on Kingly Court will showcase an extensive range of Gap’s iconic denim styles, specially produced in uniquely engineered washes. Strictly limited edition, only 69 pairs of each style will be available, each pair individually stamped and numbered. To mark Gap’s 40 year anniversary, on opening day only, shoppers will have the opportunity to purchase a limited edition pair of Gap rinsed jeans in their favorite Gap fit for only £19.69, with half the profits from all jeans sold going towards the Global Fund to help eliminate AIDS in Africa.
In association with Gap Design Editions, Designers Pierre Hardy and Albertus Swanepoel have both created bespoke denim pieces for the store. Gap’s new season ankle boot by Pierre Hardy is re-worked in unwashed indigo, whilst Albertus Swanepoel has designed a black felt wool riding hat with denim peak. For the second instalment of the initiative, the 1969 store will host the European launch of Pharrell Williams’ new Bionic Gap Collection. In association with Gap Japan and Patrick Robinson, Pharrell has re-defined classic Gap styles, creating a capsule wardrobe all produced from his patented ‘bionic yarn’ made from recycled plastic bottles.