J Brand founders Susie Crippen and Jeff Rudes went back to where it all started by opening the J Brand Gallery last night at Ron Herman in Los Angeles. I was fortunate enough to attend the event. The brand launched at Fred Segal exclusively five years ago and today J Brand is one of the top selling lines of denim. The Gallery has the first pair of J Brand jeans as well as design items from a ballerina that inspired the now famous clean J Brand silhouette, to a bag that was given to Susie and she loved the fabric so much it inspired her to make a unique pocket lining for her jeans.
Celebrities in attendance included Cristina Ricci in J Brand “910” in Oil Slick, Jaime Ray Newman, who is on the upcoming Eastwick tv show (can’t wait) in J Brand “Babe” in Hightide, Sarah Jane Morris of Brothers and Sisters in J Brand “Love Story” in Ink, Nelsan Ellis who is my favorite character on True Blood, Lafayette and Jason Gray Stanford of Monk in J Brand Denim Co. “Kane” in Colt
I had an opportunity to speak with Susie about the upcoming trends on the horizon, “Denim Leggings will be a continued trend and people are really getting into washes in a much more sophisticated way”.
It is always worth the trip to Fred Segal and it’s great to see the full line which has expanded to include the classic J Brand, J Brand Boutique, J Brand Denim Co. Men’s Collection and the brand new collaboration with Hussein Chalayan which is perfection. (See Susie and Hussein sit down and chat here). The tie-dyed OZ jean in Kurabo denim is artwork and has made it to the top of my wish list. Susie and Jeff couldn’t be nicer and invited me to come down to their design studio to do a special behind-the-scenes piece on them and I can’t wait!