Jason Denham has come along way since starting his career back in 1992 at the work shop of Joe Casley-Hayford. After setting up his own company Denham in Spring 2009, Jason is making massive inroads into the overcrowded market place of premium denim with major retailers in Holland, Germany and the UK quick to pick up the brand.
Denham’s moto, “the truth is in the detail” is very evident when you get a close up view of the collection. The jeans are a good balance of a commitment to progressive design against an equally obsessive respect for jeans craft and tradition, which is commonly forgotten about these days.
“Jason Denham’s single-minded obsession with denim is the primary inspiration for the brand. His conviction that deep knowledge comes with extensive research is central to the studio’s design approach. The Denham Garment Libary features an extensive collection of archetypal jean models as well as work wear, military clothing and travel gear from the last century up till today.”
Jason has been kind enough to take some time out to answer a few question about his brand and where it is headed in the future.