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LA-based premium denim brand, Karmel & Alden have released their new collection and shot a new campaign in London, focusing on the best of British cool and L.A.’s laidback style. Founded in 2006, Karmel & Alden quickly established itself as a premium denim label using only the best fabrics to achieve what has become a denim line known for its perfect fit, excellent styling, unparalleled workmanship and attention to detail, culminating in an impeccable end product. Karmel & Alden is stocked in over 90 independent and online stores across the USA and is worn by celebrities such as Jessica Alba, Audrina Partridge, Brody Jenner and Robert Knepper.

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