Italian car manufacturer Alfa Romeo has teamed up with celebrity fashion expert Louise Roe and the rising stars of the London fashion scene Bjork & McElligott, to create 100 pairs of unique skinny fit jeans to coincide with the release of the new Alfa MiTo car all in aid for Jeans for Genes. Jeans for Genes is the annual fundraiser which helps children and families affected by genetic disorders by funding support services and research into the causes and cures of these conditions. The jeans are created from old denim and include styling points inspired by Alfa Romeo, including black leather and red stitching complete with the serpent from the Alfa Romeo logo on the back pocket. Each pair is completely forward thinking and unique.
Partnering with Jeans for Genes, 100 pairs of the exclusive jeans will be sold via Donna Ida and are due to hit stores in late August. The full collection is modeled by fashion queen Roe. The jeans are priced at between £90 – £120 per pair with all proceeds going to the charity.