From the visionaries behind Paper Cloth and Denim, founder Chris Gilbert teams up with designers Durango Adams and Chantel Valentene Inniss to launch Resin Denim this fall. Blending American styling with the vibe of New York City the line is made from Japanese Kurabo denim which is one of the oldest and most respected denim mills operating today. Each season an emerging artist will be designing special pocket linings creating one-of-a-kind collection pieces. The line for men and women is set to retail between $128 – $158 and will be available in stores and online at ResinDenim. Denimology had the great luck to chat with the designers before their launch.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Jeans are ingrained into our culture, They have crossed generations and class barriers because they are a staple item for the rebel and the conformist. Easy to wear and always sexy, their ability to evolve has cemented their position in our present and future wardrobes.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
RESIN was birthed from a company rooted in the genesis of the “premium” denim market. Working with founder Chris Gilbert and having the history of Paper Denim and Cloth as a foundation, we have built a new vision maintaining the same ethos of quality denim and great fit. There are many denim brands trying to find their niche in a very saturated market. RESIN appeals to a customer whose appreciation of great denim goes beyond the hype.
3) Who do you imagine is a typical customer?
It’s difficult to imagine a RESIN customer as typical. We don’t dictate how to wear what we make. Our “typical” customer styles our jeans as they see fit, inspired to express their individuality. Denim, like all personal style should be effortless and organic. In turn, the way they wear it inspires us when designing the future collections.