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Former True Religion co-founder Kym Gold-Lubell has launched a new denim line called Babakul, which means “hippie” in French. The Fall 2009 line is divided into four styles, the Sweet Pea for the boyfriend jean cut, Corey which are skinnys, Michelle features the flare and Ruby a trouser jean. Babakul is available in the States at Neiman Marcus, Nordstrom and Fred Segal.

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