We previously wrote about Scott Morrison being appointed the new chief executive officer of Evisu and the changes he had in store for the brand. Evisu’s new concept is about focusing on authentic washes, new fits and a minimilization of the Evisu seagull pocket logo – with some styles featuring no seagull logo at all.
Evisu’s relaunch will attempt to re-brand the denim as the “it” jean, as they were in late-90s, when there was a long waiting list for them at Barneys, who only received about 12 pairs a month. Evisu was also the first denim brand to sell in mass for over $100 a pair. Evisu’s new collection will be available exclusively at Barneys in November 2009 and starting in January also at Fred Segal. The new line with consist of three collections, with no two pairs the same; Evisu Genes ($150 to $198), Evisu ($198 to $265), and Private Stock ($600-$700) Replica quality, one-of-a-kind pieces, hand painted logo and numbered. Would you pay $700 for a pair? Here’s a first look at the new Evisu.