Celeb designer Justin Timberlake and co-designer Trace Ayala were in New York last week for Fashion Week and the Wall Street Journal managed to speak to them about denim brand, William Rast. Check out the interview below.

WSJ: Tell me about how the brand has evolved since you launched it four years ago.

Justin Timberlake: Our goal is a small level of success, and we are happy to have it. We feel we’ve made the right steps to ensure we can stick around for a long time. That means actually doing the work.

WSJ: In recent years, dozens of celebrities have started apparel brands. Now many of them are disappearing, either because of the economy, or because the celebrity is no longer in the public eye, or the clothes were bad, or whatever. What do you think when you look around and see all of that happening?

JT: When we first put this together, I said that I want to treat this like everything you just mentioned doesn’t exist. We have to do the work. We have to do it the right way. We are not looking to cash in.