October 2nd will mark the 14th year of Lee’s Denim Day which raises money for breast cancer. Lee National Denim Day, held the first Friday in October since 1996, was originally created to allow employees to wear jeans to work in exchange for a $5 donation for breast cancer awareness efforts by Lee Jeans. The first year, the company expected 3,000 companies to participate and ended by signing 4,300. This year, with actress Christina Applegate as the campaign’s “ambassador,” the effort is on target to raise $5 million, pushing the 14-year total past $75 million with 700,000 companies participating as well as individual teams.
Also held October 2nd is the UK’s Jeans for Genes which raises money for children with genetic disorders. Denim brand Oak Jeans will be donating £2 for each pair of jeans sold from their boutique and holding a ‘change your jeans’ race to see how fast customers can get in and out of a pair of jeans at Freeport Braintree’s Designer Village.
No matter where you live, wear your denim proudly on Friday and know that you are helping a great cause.