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In 1993 Meltin’ Pot became the first Italian company to pick up the Hip Hop fashion trend and incorporate it with Italian and European styling. The line which includes high-end lingerie, men’s and women’s denim as well as classic pieces is a major brand in Europe. Slowly making it’s way to greater name recognition in the States, Meltin’ Pot is taking a step in the right direction with their newest advertising campaign.

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