Former rock star turned owner of boutique Start London, Brix Smith Start was recently tapped to design a collection for trendy denim company Prps. Of the collaboration, called Prps Loves Start (and also dubbed Prps Heart Start), Start said, “I’ve studied and been aware of almost every denim label on the planet and Prps is simply the best, the coolest, the Rolls Royce of denim. When they asked me to collaborate with them I was screaming at the top of my lungs with excitement…” The line will be available exclusively through the Start store and online beginning in the second week of September. Only 40 pairs of the jeans and 10 jackets will be made!