With the success of the label Maise already under her belt, former Top Shop designer Claire Greaves has started a new venture, Album Jeans. Seeing a gap in the market for well priced, understated jeans, Claire has created Album which is due for release in the first half of 2010. We are lucky enough to have Claire take some time out to answer a few questions on her new venture.
Why does the world need Album Jeans?
Album jeans are your faves from the get go. They are soft and comfortable and adapt to their owners style instantly because of their simplicity. The world needs good quality well priced understated and under branded denim
What is the story behind the name?
Album means a collection of things, often your favourite things, a great pair of jeans, an awesome fitting t shirt. People over look these things sometimes but they make you feel good about yourself and show your personality… just as an album does, whether it is music, photos or clothes.
Where are you based?
We are based in Sydney Australia