AG Adriano Goldschmied Jeans (as well as sister denim brand Big Star) are going “green”. The denim brand will now produce their jeans using Ozone Technology, a process that significantly reduces water consumption, use of chemicals and dirty energy. Ozone is one of the most powerful disinfectants available to mankind – used in the hospitality industry to provide a superior laundry process with less waste. More recently, Ozone has been found to be extremely effective in the denim industry as well!
Through using these new manufacturing processes, the brand expects to reduce its consumption by approximately 25% per year, helping to save the world one jean at a time. AG was already one of our favorite denim brands, but this just gives us one more reason to love them!