1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
After all these years, jeans have become iconic. They are a casual wardrobe staple, just like the black pant is a dressy wardrobe staple.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
We don’t follow trends. We make innovative, trend setting product every season. Our jeans don’t look like any other jeans out there in the market. Everything about our jeans is special: from the fabric, to the wash, to the stitching, to the hardware. We pay attention to every little detail. I always say “it’s all about the product!”
3) Who do you imagine is a typical customer?
That’s a hard question to answer. We are in 50 countries around the world and we sell everyone from toddlers, to girlie girls, to tomboys, to soccer stars in Europe and celebrities in Hollywood, to older gentlemen (like Larry King).