Denim veterans Michael Glasser and Joie Rucker (designers of Rich & Skinny, 7 for All Mankind and Citizens of Humanity) are designing again and are looking to score two hits within a year at Nordstrom with the launch of Easy Money, and with the introduction of CJ by Cookie Johnson, who we wrote about back in May.

Easy Money jeans will be introduced at Nordstrom stores in the first week of December, and this will be Glasser and Rucker’s first venture into producing a denim line that retails below $100. According to WWD.com, Glasser said the idea for Easy Money came from a meeting with Nordstrom, which was looking for a lower-priced but high-quality label that could stand on its own in the store’s T.B.D. department, alongside brands such as Paige Premium Denim, Joe’s Jeans and Citizens of Humanity. The line will be exclusively at Nordstrom at least for the first several months. Based on these images, we can’t wait to see more.