October is National Breast Cancer Awareness Month, and many fashion retailers and designers have special promotions and benefits for breast cancer awareness. PRVCY denim, however, works towards breast cancer awareness year round. Recently they created a jean specifically for the cause they were developed around. PRVCY ‘I Support’ London Skinny jeans with Pink Thread Detail.


The PRVCY mantra is Faith, Hope and Love and it is represented by a “lifeline” on their back pockets. They are committed to giving back up to a ten percent of ALL sale proceeds towards breast cancer awareness and free mammogram programs.


PRVCY Premium denim was created by Carolyn Jones, after being given a dying wish from her mother to find a career with passion. Her mother Jean Marie James passed away after a battle with breast cancer, so Carolyn was inspired to combine her love of fashion and denim with breast cancer research. She recognizes that the best chance in fighting breast cancer is through early detection. PRVCY denim has funded and provided free mammograms to thousands of women across the country. They also donate ten percent of all sales towards breast cancer awareness and research.