PRVCY offers a collection of premium denim in a variety of washes and fits. The company was inspired by the last days that PRVCY founder, Carolyn Jones, spent with her mother, who was battling breast cancer. It was then that Jones decided to leave the corporate life to do as her mother suggested and follow her dreams into fashion.
Since its founding, PRVCY has become a favorite denim brand with a host of Hollywood starlets including Jessica Alba, Katherine Heigl, Emmy Rossum, and Jennifer Lopez. 10 percent of all proceeds go to benefit breast cancer awareness and free mammogram programs. Enjoy the PRVCY Premium Denim Holiday 2009 Lookbook gallery below.