Stefano Aldighieri designs jeans for some of the worlds biggest denim companies. His company Another Design Studio in LA is one of only a hand full of companies selected to show at the denim trade event The Kingpins. We are lucky enough to have Stefano answer some questions for us.
What does “Another design studio” do?
* We offer a number of services, ranging from design (concept, research and development of fabric, trim, patterns, washes), to branding, marketing, positioning, web development for textile or apparel companies and brands.
How did it start for you? What drew you to the world of denim?
* I grew up in Northern Italy, in an area where textiles and garment manufacturing were very present; I studied Architecture, then Business; worked in the music industry first, and then gradually I got attracted to the world of jeans (it is a long story, we would need a whole lot more space to tell it all!)
You pretty much have a dream resume for any denim head in the world having worked for the likes of Levi’s, 7 for all mankind and Hudson to name a few. What would be your first point of advice for anyone trying to get into the world of denim design?
* From the outside, denim looks very simple, it is just a basic cotton fabric with a blue warp and a white fill yarn, with very humble origins. However, because of the nature of its component, it can become very complex and it has to be studied thoroughly in order to understand it and make the best out of it. I would recommend studying the fabric and then constantly researching vintage garments.