Brand To Watch - Geren Ford geren_ford5.jpg

Geren Ford is a brand we have not written about before which was established back in 2002 by former ad -exec Geren Lockhart. The denim collection is inspired by the likes of Kate Moss, Ali McGraw, and Charlotte Gainsbourg and the goal behind the brand is to produce “modern line of edgy femininity.” One of the interesting details on the jeans is the interior pockets which feature artwork done by Geren’s artist father, the late John Ford. The collection is currently available Barney’s, Saks Fifth Avenue, Nordstrom and Bloomingdales and ShopBop.