Diesel have announced that they are returning to their “rock roots” with the S/S 2010 Collection entitled “Rockin’ Dots” which is previewed here. Some highlights include dark denim sprinkled with sequins, heat sealed polka dot detailing on denim jackets and skirts and metal hardware on a denim tail coats. The colleciton was designed by the Diesel Creative Team, headed by the recently departed Creative Director Wilbert Das.
Diesel are my favourite brand and Das’s departure, combined with some disturbing trends at the company toward cost-cutting with no improvement in quality, are a worrying sign that the company is in free-fall.
This current season leaves me cold, as a matter of fact. I don’t “get it”.
well, I have noticed that Diesel doesn’t feel like Diesel last year already or even in 2008….while the new collection, either Diesel or Diesel Black Gold leaves me super cold….the fabric doesn’t seem to be the same …cost-cutting? …Rosso said once he assumed customers were smart..well we (the loyal ones) are smart and we will not be stupid to fall for marketing/advertising gimmics… Das should come back and do what he does best
well, I have noticed that Diesel doesn't feel like Diesel last year already or even in 2008….while the new collection, either Diesel or Diesel Black Gold leaves me super cold….the fabric doesn't seem to be the same …cost-cutting? …Rosso said once he assumed customers were smart..well we (the loyal ones) are smart and we will not be stupid to fall for marketing/advertising gimmics… Das should come back and do what he does best
well, I have noticed that Diesel doesn't feel like Diesel last year already or even in 2008….while the new collection, either Diesel or Diesel Black Gold leaves me super cold….the fabric doesn't seem to be the same …cost-cutting? …Rosso said once he assumed customers were smart..well we (the loyal ones) are smart and we will not be stupid to fall for marketing/advertising gimmics… Das should come back and do what he does best