Genetic Denim‘s Spring Summer 2010 collection had many inspirations and one of them being Yoko Ono and her promotion of peace. The SS10 line was going for clothing that bear a feeling of peace, made from exquisite fibers that leave you feeling vulnerability and eroticism. Genetic Denim boasts that they have the softest denim in the industry and they back that up with this collection by promoting touch and a connection with nature as a sensory experience.

My personal favorite washes from this brilliant new collection are by far the “Chain” wash, the “Albino” wash (which appears to be reptilian of some sort) and my all-time favorite cut from them is the “Kelly”! Excellent job on this new season Genetic Denim!


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