New Yoga Jeans Ad Campaign yogi_2.jpg

Canadian premium denim company Second Clothing have produced a new ad campaign for their Yoga Jeans line. The in-store posters and online video both feature real-looking women rather than skinny models and bring to mind that bit of When Harry Met Sally where Meg Ryan caused a scene in the restaurant. The thinking behind the campaign is that these jeans feel so good when you wear them that they actually… you know… make you feel real good. Thanks to Ahmad at BottomUpDesign (who were responsible for the Art/Creative Direction of this campaign) for the tip.

New Yoga Jeans Ad Campaign yogi_1.jpg