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Last night New York’s Times Square served as host for much anticipated launch of the OBEY x Levi’s capsule collection with a live mural construction and installation by OBEY including founder Shepard Fairery.

Beginning at 7pm hundreds of fans and passersby gathered in the center of Times Square in front of the Levi’s store to witness acclaimed artist, Shepard Fairery create one of his iconic murals layering imagery addressing everything from global warming to political propaganda. Fairery, who recently reached mainstream appeal with his OBEY image of President Barack Obama, has now rocketed into commercial appeal as proven by the die-hard OBEY onlooker who offered $30,000 to purchase the entire 7.5′ x 24′ mural for a private collection.