REUSE Denim Lookbook reuse-denim.jpg

The green trend is even popular in blue – jeans, that is. Encouraging denim aficionados to step into a smaller carbon footprint one leg at a time, new denim company REUSE is recycling fabric from the textile waste stream and manufacturing eco-friendly jeans with 80% recycled cotton. Preparing to launch its debut collection just after the holidays with what is believed the highest percentage of recycled denim in the industry, REUSE further enhances the strength of its line with 18.5% fresh cotton and 1.5% spandex for critical sustainability. REUSE jeans will retail at an affordable $85 to $95, while shorts and skirts will sell for $75. Can’t wait to see these up-close and in person!

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