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Airess & Church are a new denim label who have decided upon a novel and very 2009 approach to marketing – they are to be the first fashion brand to launch on Twitter, not only that, they have also vowed never to sell their products in stores. I have to be honest and say that my initial reaction to this was that it sounds like commercial suicide but they already have over 1,200 followers on Twitter so their idea may not actually be as crazy as it seems. You can find them on Twitter at

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  1. Wow! Gutsy move. Will be very interested to see how it works out for them. Could be the beginning of a global shift in how some products are launched.

  2. Wow. I think that Airess & Church is Genius. They have decided to take Social Networking to the next level by using it as a powerful tool to educate people about their Jeans. I cant wait to try a pair. I wish them the best. They are highly sought after…….

  3. Launching on twitter sounds like a logical step currently as the forum is huge and can attract a wide audience if marketed correctly.
    Fantastic idea!

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