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Why is it that there are so many interesting denim brands coming out of Sweden? To add to a list that includes Nudie and Cheap Monday we now have Indigofera Prima Jeans. The founders are Johan Söderlund and Mats Andersson who have some denim history having worked at Levi’s LVC, Levi’s RED and Edwin. Their first collection dropped in S/S 2009 and includes 5 fits for men in 5 different washes and 1 fit for the girls.The denim is a solid 16oz and was roped dyed with natural indigo to give the jeans a deep vibrant colour which will age well. The jeans are currently available online from

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