This week’s Designer Q & A is with the mysterious man behind R13 who wishes to remain anonymous for the time being.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I think it’s due to a sort of Darwinism effect for clothing. Survival of the fittest. Probably the most significant pieces of clothing man ever invented. We haven’t come up with anything that can rival a pair of jeans since it was invented. Functional, timeless and nothing could be sexier.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Every brand can be distinctive if it is true to itself. R13 is committed to its vision; it has its own individuality. It speaks to those who understands it.
3) Who do you imagine is a typical customer?
The individual who wants to stand apart from the rest…