Still under contract with MTV, Alexa Chung and Madewell (see inexpensive and trendy denim styles) are collaborating on a collection. The first pieces from the collection will be available this September; named Alexa Chung for Madewell.
Of the collections name Alexa says, “Pretty original, huh? I’d wanted to call it Better than a Poke in the Eye [a Britishism for “better than nothing”], but I think we’ll save that for the buttons on the jeans.”
Expect high-waist pants and jeans, denim dungaree and velvet dresses with Peter Pan collars and a coat based on a child’s vintage Harrods coat. Her collection will nod to the forties and sixties. Alexa is bringing
sexy “cute back”.