April 77 2010 Spring/Summer Lookbook april77_2.jpg

In addition to being clothing line April 77 also have their own record label and in the same way that bands wear their musical influences proudly April 77 are happy to display their their retro music/fashion related inspirations. The new Spring/Summer 2010 titled “Youthful Abandon” reminds me of a time growing up back in the 80s when 18-hole Dr Martens were worn with too-short jeans and Fred Perry shirts, usually by the sort of guys that you wouldn’t want to mess with.

April 77 2010 Spring/Summer Lookbook april77_1.jpg