Jessica Simpson and the Camuto Group have signed a long-term licensing deal with Jones Apparel Group Inc. to develop, design, produce and distribute a full jeanswear collection under the Jessica Simpson name. The collection includes denim jeans as well as knit tops, jackets and skirts, will launch in July. Jessica said the design of the collection is important to her and needs to reflect what she wears in her daily life.

Ms. Simpson is quoted as saying

“Because I live in denim, the fit was the most important. A girl’s booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand — a jean that becomes a girl’s best friend, that everyday go-to pair.”

For the launch, the collection will have designated Jessica Simpson shop-in-shops within their junior departments and will be positioned as a quality junior brand, competing with labels such as DKNY Jeans and Guess.