DieselStupid1-440.jpg

Diesel has me smiling ear to ear this morning with a continuation of their Smart/Stupid campaign images. The brand has come up with one of the most cleverly written campaigns in the history of Diesel. Usually they try to be edgy and erotic but this year they are going the humorous route and I for one absolutely dig it!

DieselStupid9-440.jpg

DieselStupid15-440.jpg

DieselStupid18-440.jpg