We showed you some shots from the launch of Alexa Chung For Madewell and I got my fingers on images from her first collaborative effort with Madewell. What do we think? Is Alexa Chung designer material?

I think it’s been said perfectly by WWD“It” girl Alexa Chung presented her first collaboration for Madewell on Monday night at the Bowery Hotel surrounded by a sea of friends and hipsters. The collection was as sweet as can be, but not in a saccharine kind of way. The designer showed looks with a Sixties schoolgirl vibe from cute Peter Pan-collared tea frocks and cool denim dresses to shrunken preppy blazers and high-waisted short shorts. According to Chung, it was an effortless venture.


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