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Alexa Chung launched her new collection for Madewell in New York yesterday with the help of a few of her hipster model girlfriends. Fans of Alexa’s style will be delighted with the results, the jeans and denim shorts are mostly high-waisted and have a retro, girly vibe reminiscent of some of the recent Current/Elliott collections. If you want to get your hands on any of this denim you will have to be patient though, because it won’t hit the stores till August.

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