Check out the images from Armani Exchange 2010: Utopia. Shot in Myrtle Beach by photographer and A|X Creative Director Matthew Scrivens. Models included in the shoot are Irina Shayk, Marlon Teixeira, Tamiris Souza Freitas, Clint Mauro and Tomas Skoloudik.

A/X’s take on what’s in-

Sun-drenched shades are the new spotlight colors, accompanied by a free spirited mood as style and sexy collide in an explosion of desire.

Last season Armani Exchange‘s denim was a big hit with Hollywood It Girls and Guys. AnnaLynne McCord and Kellan Lutz were both spotted in trendy denim pieces from the brand multiple times.