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Benetton is entering into the competition game with It’s My Time a model search to appear in their United Colors of Benetton Fall/Winter 2010 Ad Campaign. Benetton has been on the front lines of cultural diversity for decades so this isn’t a “who is the prettiest” competition. Benetton wants videos and photos showing what makes you different which is a great angle. This competition runs until March 18th so go online and let your individuality shine!

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