diesel-spring-summer-2010-campaign-440-1.jpg

Bow chic-a-wow-wow! This looks racey. Suggestive, Tempting, Naughty. All words used in reference to prior Diesel advertising campaigns. So why change a good thing? They didn’t.

Diesel continues their tradition of provocative advertising campaigns. Shutterbug Miko Lim captured snaps of what has been affectionately called The Sex Campaign. *cue the cheesey porn music* Starring Sam Way, Dan Cameron and Tobias Sørensen barely buttoned in Diesel‘s newest season denim cuts and washes. What no porn ‘stache?

diesel-spring-summer-2010-campaign-440-2.jpg

[grid ids=”131010,131012,131014,131016,131018,131020,131022,131024,131026,131028,131030,131032″]