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Diesel continues to push the advertising envelope with their campaign for Spring 2010 tagged “Sex Sells *Unfortunately We Sell Jeans”. Following up on their “Be Stupid” campaign these ads garner the brand attention amongst consumers (and bloggers) while being sexy and having enough humor to them to be appreciated by the masses. I saw the “Be Stupid” posters around Los Angeles a lot, plastered on buildings and they are eye catching and definitely a good move for the brand.

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