Marithé François Girbaud S/S 2010 Ad Campaign marithefrancoisgirbaud3-550x408.jpg

Here is the surreal new Spring/Summer 2010 ad campaign from French denim brand Marithé François Girbaud. I wasn’t entirely sure what message they were trying to get across in this ad so I did little research and found this video which tells of their eco-friendly new production technique using lasers instead of water to age their denim. If I was using a revolutionary new treatment like this I think I would shout it from the rooftops rather than hiding it behind an arty ad campaign.

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