This year aspiring fashion journalists were able to win a trip to New York Fashion Week by entering an online social media competition from G-Star. All they had to do to become RAW Reporters was sign in with their Twitter, Facebook, YouTube or Flickr account, show off their talent, and gather lots of votes from their friends.

Today the winners are revealed: Violet, an American YouTube presenter; Vincent, a Belgian Facebook fanatic; Cindy, a Canadian tweeter; and Lucio, an Italian photographer. Also, a couple of golden tickets were given to young bloggers BryanBoy and Jessie Thorpe (that’s me OMG!) from Denimology.com.

The catwalk show will also be streamed live on Facebook and the G-Star homepage, and viewers can give live feedback via an interactive buzzword tag cloud next to the stream.

G-Star started the social networking contest because today’s world is dependent on social networking because it’s the fastest way to find out and discuss, fresh trends and new styles. The RAW Reporter competition was the first time a fashion brand has invited social media reporters to broadcast show coverage through Twitter, Facebook, Flickr and YouTube. This week G-Star also announced a free iPhone app: the RAW City Guide New York, which will be updated throughout NYFW by RAW Reporters and the app’s users.


On Tuesday, February 16th, 2010 at the Hammerstein Ballroom, G-Star Raw will present the men’s and women’s NY Raw Fall/Winter 2010 collection during New York Fashion Week. G-Star says this seasons line will show its signature denim craftsmanship coupled with elegant tailored pieces in vibrant colors to create a collection that exudes ‘Raw’ Luxury. Above are a couple of the sketches for F/W 2010.