Brand Preview - Rockford Mills RM-Fall 10C1.jpg

Here we have a sneak preview of a new Dutch denim brand Rockford Mills founded by Kees Scholten who was previously Creative Director at Tommy Hilfiger Denim. The company takes its name from a old water mill in Rockford, Illinois and as you can see from these photos there is a real retro blue collar, rock n roll vibe about the label – think Bruce Springsteen and Patti Smith back in the early 70s. Their goal is to produce denim which is “passionately vintage but constructed to undeniably contemporary standards.” The jeans will retails for around 90-100 EUROS in Europe and $130 – 200 when they hit the stores in August.

Brand Preview - Rockford Mills RM-Fall 10A1.jpg
Brand Preview - Rockford Mills RM-Fall 10B1.jpg