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Friend to Denimology, Dish Jeans (whom also make Desi Jeans out of Vancouver) are out to nab savvy style-conscious men, committed to durable denim. The company will debut their first men’s label, DRT Jeans, to the U.S. and Canada in May. The line will feature four silhouettes and retail for $98 to $118.

Furthering my assessment that he is truly a honest and genuine guy, Donald Johannesson, the creative and design director of the company says they’ve been testing the men’s market for several years in an effort to perfect the fit.

“We’re really studying every body shape and the type of lifestyle that goes with that jean”.